is a Canadian on-line natural health store offering health foods, organic foods, nutritional supplements, and personal health products. is operated by Cureself Inc., a Canadian health food distribution company which has been offering effective and high quality natural health products since 2005.

Under the Canadian Natural Health Products Regulations, which came into effect on January 1, 2004, natural health products (NHPs) are defined as:

  • Vitamins and minerals
  • Herbal remedies
  • Homeopathic medicines
  • Traditional medicines such as traditional Chinese medicines
  • Probiotics
  • Other products like amino acids and essential fatty acids. 

We only source products from manufacturers and distributors that comply with Health Canada regulations and offer products which have Natural Product Licenses (NPNs). These regulations give Canadians access to a wide range of natural health products that are safe, effective and of high quality.

NPN license number means the health product label claims have been assessed by Health Canada for validity and scientific research before allowing their sale in Canada. Health Canada also checked that NHPs are properly manufactured (without contamination or incorrect ingredients). Also the licensed health products we offer are monitored by Health Canada to make sure that NHP Regulations are being respected.